Tennis Canada

Novac Djokovic defeated Richard Gasquet to capture the 2012 Rogers Cup championship, which was awarded at the final trophy ceremony on August 12, 2012, at the Rexall Centre in Toronto.


Case Study: Tennis Canada

Sport tourism is one of the fastest growing segments of the tourism industry with approximately $3.6 billion in annual spending, according to 2010 data from Statistics Canada. And each year, cities across Canada host a number of national and international amateur and professional sporting events that contribute to building their cultural, social, and economic profile. Upcoming events in Canada such as the 2015 PanAm Games in Toronto, the FIFA World Cup, and Canada Games, will continue adding to Canada’s national identity in the global sports community.

Tennis Canada also works closely with government tourism agencies and its own marketing team to promote Rogers Cup within international markets to attract visitors to come to Canada and see these events. Due to the influx of international players, coaches and staff plus all of the fans that come from out of town to watch, the economic benefits to airlines, hotels, restaurants and other tourist attractions is substantial.

Importance of Aviation

There are approximately 1,000 international competitors who compete in ATP, WTA, and ITF (Futures and Challengers) tennis events held in Canada each year. Each professional Canadian tennis player competes in approximately 20-30 international events per year and plans their schedules differently. At the top level, the WTA and ATP tour hosts over 50 tournaments in 50 different cities each year. At the amateur level, there are hundreds of events a year.

“Canada has access to lots of direct flights and different airlines from around the world. This helps with players who like to fly with a preferred airline partner as well as have flights that are convenient to get them here and to their next destination in a timely fashion,” said Gavin Ziv, the director of national events for Tennis Canada, and tournament manager for the Rogers Cup event in Toronto. “An example of how this was useful was in 2008 when Rogers Cup was held just prior to the Beijing Olympics. Every top player showed up in Toronto to play in the Rogers Cup because the travel from Toronto to Beijing was direct, making the process much more fluid for them.”

In addition to the professional ranks, Tennis Canada relies on aviation to develop the skills of its amateur athletes as they compete against some of the best competition within Canada and from around the world.

“There are some extremely key junior events that take place in Europe with all of the top junior players in the world. Without the aviation options available to us here in Canada, we wouldn’t be able to send these juniors overseas to have them gain this valuable experience. In general, we have the ability to pick and choose from all the tournaments around the world to send the players to because of the relative ease of booking travel. We are not limited to North American events,”
said Ziv.

Tennis Canada is a proud member of the ITF, the Canadian Olympic Committee, the Canadian Paralympics Committee and the International Wheelchair Tennis Association, and serves to administer, sponsor and select the teams for Davis Cup, Fed Cup, the Olympic Games and all wheelchair, junior and senior
national teams.

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